The Hill has the details here:
Competition begins this week in the House Republican Caucus' "New Media Challenge," a six-week contest modeled after the NCAA's March Madness basketball tournament.
Led by Rep. Cathy McMorris Rogers (R-Wash.), vice chair of the group, the competition calls on select members to expand their presence on Twitter, Facebook and YouTube ahead of this year's tough 2010 midterm elections
The contest's goal is to encourage members to engage their constituents, while demonstrating that the GOP is "ahead of the majority" on the Internet, McMorris Rogers' office told Hillicon Valley on Tuesday.
The congresswoman's staff stressed that 79 percent of its members are already on Facebook, 89 percent of them are currently using YouTube and 64 percent have taken to Twitter. Those numbers are notably up from January 2009, they said, when just 37 percent of House GOP members were on Facebook, slightly more than half were on YouTube and just over one-quarter were on Twitter.