House Republican Conference Vice-Chair Cathy McMorris Rodgers' office recently launched a text messaging endeavor that helps bring Republicans up to speed on new media efforts. See coverage of this effort in The Hill today:
The House GOP Conference has signed a contract with a text-messaging company as Republicans race to get up to speed on new-media tools that helped President Barack Obama win the White House.
Constituent Mobile, an affiliate of the same company that ran Obama’s text messaging campaign in 2008, will help House Republicans boost relations with voters back home through text messaging.
The contract is part of a new-media strategy implemented by Minority Leader John Boehner (R-Ohio) and Conference Vice Chairwoman Cathy McMorris Rodgers (R-Wash.) that they hope will pay dividends in the long run.
“It’s a recognition that in ’08, President Obama was very successful in using new media, and that this is how people communicate today,” McMorris Rodgers told The Hill. She vows to get Republicans more comfortable using new-media tools.
“This is how people across the country get their information. As House Republicans, we need to be utilizing these tools too,” she said.